DESIGNBRIEF

First name

Last name

Email

Company name

Position

What Services do you require?

*Other

DESIGNBRIEF

Approximate date for project completion

Day

Month

Year

_THE BASICS | BACKSTORY

1. What is your company/organisation/product/service name?

2. What industry sector is it in?

3. How would you describe your company and the products and/or services you offer?

4. In five[5] words or less, can you summarise the feel of your company?

5. What are the unique selling points, features and/or benefits of your products/services?

6. What is the story behind how your brand came about? Do tell…

_THEVISION

1. When people think of your brand, what words would you like them to attach to it?

2. What are the values and/or mission statement of your company?

3. Where do you see your brand in the future? Describe your company in five[5] years time

4. What are some of the adjectives that describe how you’d like your logo to make people feel?

_TARGET AUDIENCE | MARKETING | COMPETITORS

1. Who are you looking to target with your product/service?

2. How do you plan to market your business?

3. What platforms if any, will you be using to sell your product/service?

4. How will most customers find out about your company?

5. Are there any new markets you’d like to break into? If so, what are they and why?

6. Who are your main competitors? How do they market themselves, and how are you going to differentiate your offering from theirs?

_DESIGNELEMENTS

1. What wording do you want to use in your logo? If not, do you require help with this?

2. Do you have a tagline to accompany the logo? If not, do you require help with this?

3. Do you want to use existing brand colours or a particular range of colours, or are there any colours you do not want to use?

4. Is there a font you would like to use, or any you don’t want to use?

5. Where will your logo be used?

6. Is there anything that must be included, such as existing brand elements, words or icons?

7. Do you want your logo to include text only*, text and an icon or graphic† or an icon or graphic only‡

*(known as a ‘wordmark’ logo, like Google’s), †(a ‘combination mark’, like Burger King’s), ‡(an ‘abstract mark’, like Pepsi’s, or ‘pictorial mark’, like Apple’s)

8. What layout do you prefer?

(Text-based or with a graphic incorporated into the text? A graphic separate from the text? Designed as a badge or emblem?)

_INSPIRATION

1. Who are you looking to target with your product/service?

2. How do you plan to market your business?

3. What platforms if any, will you be using to sell your product/service?

4. How will most customers find out about your company?

5. Are there any new markets you’d like to break into? If so, what are they and why?

6. Who are your main competitors? How do they market themselves, and how are you going to differentiate your offering from theirs?

DESIGNBRIEF

DESIGNBRIEF

_THE BASICS | BACKSTORY

_THEVISION

_TARGET AUDIENCE | MARKETING | COMPETITORS

_DESIGNELEMENTS

_INSPIRATION

We Go Above
and Beyond

05. Digitise

06. Present

07. Refine

08. Delivery

01. Brief

02. Research

03. Ideas

04. Sketch

DESIGNBRIEF

DESIGNBRIEF

_THE BASICS | BACKSTORY

_THEVISION

_TARGET AUDIENCE | MARKETING | COMPETITORS

_DESIGNELEMENTS

_INSPIRATION

We Go Above and Beyond

05. Digitise

06. Present

07. Refine

08. Delivery

01. Brief

02. Research

03. Ideas

04. Sketch

We Go Above
and Beyond